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  • Writer's pictureSofia

Reddit, Quora & Twitter ?

New players in Social Marketing and their strategy

As ad costs continue to rise on the major platforms, marketers will test more ad spend on Reddit, Quora, and Twitter.

Twitter became a $3 billion/year ad platform in 2019. Instagram (and Facebook) Stories ads will remain a bright spot within FB’s ad inventory for certain verticals. And keep an eye on the rapidly growing Amazon ad platform, as they continue to take a bigger bite out of e-commerce marketing budgets.

Additionally, performance marketers’ ad creative is going to have to become a lot more memorable in 2020. Aggressive retargeting on Facebook is becoming harmful for your campaigns, and FB will start banning accounts. For social platforms, this is a move to prioritize ad freshness over ad fatigue.

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